Uganda entrepreneur Andrew Rugasira on January 10th launched Good African Chocolate to complement his existing line of Good African Coffees.
Rugasira is hoping to leverage his decade long experience in getting his coffee onto western retail shelves to do the same for his chocolates. He is under no illusion that he has set himself up for an uphill task as the same dynamics he had to butt his head against in exporting processed coffee are sure to recur with his chocolate endeavour.
