Tuesday, November 11, 2025

MTN’s METAMORPHISIS FROM AIRTIME SELLER TO FINTECH ENGINE

There was a time when MTN Uganda’s performance could be summed up in three words: subscribers, airtime, and coverage. As recently as 2020, as this column observed, the real story was hidden beneath the surface of the mobile-money revolution.

The country’s mobile-money platforms were already moving sums equivalent to half the national GDP—“a silent banking system that doesn’t sleep” even as telecoms continued to measure success by call minutes. MTN was then a strong, cash-generating voice business standing at the edge of a digital frontier it was yet to fully claim.

Fast forward to 2025 and the transformation is ticking along impressively.

The company’s third-quarter performance

underlines the scale of that metamorphosis. Topline revenue rose 15 percent to sh 2.2 trillion, powered by double-digit growth in both data and fintech. Data revenue jumped 22 percent, while fintech climbed 18.6 percent, together contributing almost half of total income.

Voice, once the company’s dominant pillar, grew just 4 percent. Profit after tax surged 23 percent to sh 295 billion. The board rewarded shareholders with an interim dividend of sh 10.5 per share, the largest since the company listed in 2021—a clear statement that the new digital engines are not only humming but also highly cash-generative.

MTN’s current business model has little in common with the one described in this column’s early reflections on Uganda’s telecom boom.

 The company has moved from selling airtime to selling access—to data, to transactions, to platforms. It has poured more than sh 350 billion this year into network upgrades, adding 125 new sites and strengthening its 4G footprint, building what one might call the “digital highways” of Uganda. Each new tower now carries more data than voice, and every new smartphone becomes a tollgate through which MTN collects its share of the digital economy.

Fintech, through MTN MoMo, has evolved into the company’s heartbeat. With more than ten million active users, MoMo has become a daily necessity for Ugandans—paying merchants, sending remittances, settling bills, and increasingly, saving and borrowing. It is not merely a payment platform but an informal financial system, quietly eroding the boundaries between telecommunications and banking. In 2017  we wrote, “mobile money is the real central bank of the people.” That observation feels prophetic now.

Across the border, Safaricom’s half-year results released on the same day as MTN released their Q3 results, offer a crystal ball into MTN’s possible future.

The Kenyan operator’s M-Pesa mobile money platform accounts for 43 percent of service revenue

, and data for another double-digit slice. Voice is no longer king there—it is an afterthought. MTN Uganda is following the same arc, though its story is still in the rising chapters. Where Safaricom processes nearly a billion transactions a month, MTN’s volumes are in the hundreds of millions. The gap is the opportunity, and the dividend signals confidence that management intends to close it.

The data narrative mirrors the fintech journey. Safaricom’s average user consumes roughly twice as much data as Uganda’s, but the trend lines point upward. MTN’s capital spending is laying the groundwork for that growth, ensuring capacity before the demand wave crests. As smartphones become cheaper and apps infiltrate every aspect of life—from learning to trading—Uganda’s data appetite will grow. The paradox is familiar: prices may fall, but usage will more than compensate, pushing revenues and margins higher.

What distinguishes MTN’s story is not just that it has pivoted successfully; it has done so while preserving profitability and a disciplined dividend culture. The sh 10.5 per-share payout, up 61 percent from last year, is a declaration that this transformation is not a gamble but a sustainable model. The company’s strong cash flows, even amid inflation and currency headwinds, have allowed it to fund expansion and still deliver attractive returns—a balance few Ugandan listed firms manage.

Looking ahead, MTN’s trajectory will hinge on execution. Safaricom’s example shows that the next phase lies in opening up ecosystems—through APIs, partnerships with banks and fintechs, and seamless integration into everyday business. MTN has the reach, the trust, and the infrastructure. What remains is to build the bridges that turn scale into depth.

 For investors, the dividend is a reward; for the economy, it is a signpost. The digital dividend has arrived—and this time, everyone gets a share.

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